Promity to buy a visses for approximately $ 1.4 billion to build an Italian fashion powerhouse
On Thursday, in the biggest luxury deal of the year, Prada announced that he is buying Versacea for 1.3 billion euros ($ 1.4 billion) from Capri Holdings, a New York Group styled himself as American North for French’s great fashion groups at one point.
There is a sign of confidence in the constant value of the deal made in Italy At a time when financial markets are in chaos due to Trump’s policies. And it marks the end of an attempt to create an American luxury group of Capri to create an American luxury group for rival LVMH and KERing, while indicating an attempt to create an Italian contestant for the powerhouse by Prada.
Versace Prada and Miu Miu, as well as Luna Rosa, US cup-selling team, and Pastry Brand Marchesi will include as part of the Prada Group, which will form the “Best Class” Mosaic of the Italian Sever-Fair. It also gives Prepaid groupMIU MIU and Prada -with -together with a separate identity -combining a prepared brand, holding the important mass, as well as a designer who does not depend on the designer miucccia Prada -in the mixture -in the mixture. Prada CEO Andrea Guerra said that in the acquisition, the group would be called “a new dimension, separate and complement”. “The journey will be long,” he said.
Prada and Versace, on the surface, are a study in contradictions. Versace made his name on the celebration of flash and fantasy, revealing on the test between sun, sex, male gaze and bad taste and elegance. In contrast, Prada adopted a contrasting discovery of femininity, gender politics and the meaning of strange attraction of ugly chic. But, Prada Chairman Patrijio Burteli said, “We share a strong commitment to creativity, craftsmanship and heritage,” and understanding the understanding of the consumer power of brand paramilitary – inverted triangle, medusa head – and a belief in family importance.
MIUCCIA Prada is close to Donatela Versace, who stepped into 1997 to run the company established his late brother Jianni; Although Visses left his position as the Chief Creative Officer last month, he is “happy” to return his brand to family hands.
