Kim Suu Hyun’s agency Kim Sai faces a financial crisis amidst controversy – is bankruptcy adjacent? ,
Kim Su HyunOnce believed South KoreaThe most paid actors are facing turbulent time, not only because of his alleged involvement Kim Sai Ron Dating scandals but also because their agency, gold medalistIt seems to struggle financially. The controversy has led a wave of backlash with several brands to cut a relationship with the actor, further enhancing the monetary troubles of the agency.
According to a report by NEWS18, the financial health of the Goldmartist has deteriorated at a significant point, which has increased concerns about its stability. The situation is so serious that the agency has allegedly suspended its contract with an external cleaning service, indicating an attempt to cut cost in a bid. Once a rich company, agency now looks on unstable ground, the apprehension increases that it may collapse if the current crisis continues.
Kim Suu Hyun’s press conference-goldmitist attempt to resolve a final-khai?
On 31 March 2025, Kim Suu Hyun made a rare public attendance at a press conference. Insiders in the industry believe that this was not only a response to the dispute around them, but also a calculated trick to assure investors and to protect their agency from potential bankruptcy. Experts speculate that the incident was a frustrated attempt to manage the crisis, some suggested that if the scam persists, the goldmitist could be forced to completely shut down.
A financial analyst, familiar with the company’s position, revealed that the goldmitist maintained the financial surplus of about 2 to 3 billion KRWs (about 1.36 million USD from $ 2.04 million to US $ 2.04 million). However, recently the turmoil has dried its store. The cancellation of more than 20 support deals tied to Kim Suu Hyun has had a massive financial impact. Although some brands have avoided imposing heavy punishment, the combination of prepaid endorsement fees, event cancellation and refund of high operating costs has greatly put pressure on the agency’s budget.
Desperate measures – Investors searching and cost cut
Whereas the Goldmartist has officially not confirmed the rumors of his financial crisis that the agency is actively demanding external investment to avoid total collapse. A financial industry expert revealed, “Prior to the press conference, the company was allegedly required to obtain around 6 billion KRWs (about USD 4.08 million). There are reports that they have stopped the use of outsourced cleaning services, indicating internal cost-cutting measures.
Kim So Hyun takes legal action
Amidst the crisis, Kim Suu Hyun has also taken legal steps to reduce his loss. The actor has filed a case against Kim Sai Ron’s family, an anonymous relative and Garosero Research Institute YouTube channel for the loss of 12 billion KRWs (about USD 12.24 million), alleging financial losses.
As the Gold Memelist fights to remain, Kim Suu Hyun’s career and the agency’s uncertainty is a warm subject. Will the company secure the money required to survive or will face only a few times.
